Allin Eye Clinic
With three locations within Edmonton and area, the Allin Eye Clinic Group needed a branding strategy that differentiated each location, yet remained unified.
By using Georgia as the typeface for each logo, a sense of unity was created between the three names. The serif font is easy to read, and legibility is achieved at a variety of sizes.
The image of the overlapping shapes is eye-like in form, taking on the characteristic of an iris and pupil. Each one is built from three oblong shapes, with differing opacities to create a sense of depth and a range of tone.
The wordmark and the image can be used in conjunction with one another, and can also stand alone if needed, depending on the marketing purposes. This kind of versatility opens up many possibilities for effective application and brand identity.